Want to have an Offline Presence for your growing brand but not sure where to start?

With a plethora of popular and upcoming venue options for this trend of Pop Ups, it can get a little overwhelming and confusing to decide which kind of venue you should opt for your business promotions, short-term retail and marketing. PopUp72.com is here to make it easier. Here we have categorized the available options on the very essential basis of - Target Reach, Potential Audience, Budget and other factors.

1. High Footfall Retail Spaces like Shopping Malls, High Streets, Shopping Centers and Supermarkets - such spaces witness an unparalleled footfall ranging from 1000 to over 1 lac people on a daily basis, in a leisurely mind-state! These are best suggested for high impact awareness and sales campaigns, but at the same time will cost higher than other venues. Rates for a Pop-Up space in these venues depends on factors like location, duration, space requirements and can vary from INR 30,000 per day to over INR 5,00,000 per day!

*There can be some filtering from the venue owner in these spaces to avoid conflicts – Eg, a mall might not allow a fashion brand to place a retail pop-up near a permanent fashion brand’s store at the mall
 

2. Corporate Parks, Offices & Co Working Spaces - If the product or service provided by you is of the nature which will appeal to corporate professionals, then corporate hubs and co working spaces are your best bet, with thousands of working professionals looking up your offerings and giving you just the right, specific exposure you’re looking for! Rates for Corporate Parks can vary from INR 10,000 per day to over INR 50,000 per day for reaching out to 2000-20000 employees! Co Working Spaces can provide you a much more intimate setting, with lesser footfall (300-1000) but also at a very reasonable price – INR 3000 - 10000

3. Residential Communities & Clubs - This is more of niche targeting in comparison to the above options with a relatively limited reach (residents of a society or members of a club). However, they are undeniably great for companies whose products and services are aimed at such an audience and want to reach out to them in an intimate setting instead of going mass. They also give an opportunity to segregate on the basis of category for premium products (Golf Clubs to market Luxury Products to HNIs, Luxury Apartments to market Luxury Cars to residents etc.)

4. Youth centric spaces like Schools, College Campuses, etc.- As the title suggests, if the category of people your business is wanting to reach are kids or youngsters then Pop-Ups at schools, college campuses and similar venues should be your selection. App based companies targeting the youth like Swiggy, Tinder among others are opting for these and getting great response! However, since these venues are not promotional / retail establishments and their primary purpose is education, special permissions are needed to host any kind of activity in the premises.

5. Public Spaces like Metro Stations, Markets - If your product/service is a consumer good or service, having relatively low per unit price with the aim of grabbing the attention of a wide and diverse customer category, then such spaces ensure endless number of people coming across your Pop Up, for quicker brand activation and awareness. 

6. Other Niche Spaces like Cafes, Gyms, Multiplexes, Hotels, Petrol Pumps! Basically, any place which gets a minimum threshold footfall of your relevant Target Audience!

Example:

Cars24 Kiosk at Petrol Pumps

Protein Bars Brand Pop-Up at Gyms

Travel Website’s Kiosk at Hotels

Ultimately, there are 4 major factors which will help you determine the perfect location for your Pop-Up:

- Target Group / Audience

- Objective

- Space Requirements and of course,

- The Budget

Reach out to Pop Up 72 to plan your next Pop-Up!