The Rising Pop-Up Economy:
Pop-Ups are retail industry's fastest emerging trend globally. In US alone, Pop-Ups are a $50 Billion industry. Pop-Ups, also known as flash retailing are basically short-term retail and brand activation avenues for upcoming as well as established brands. Globally brands like Amazon, Facebook, Louis Vuitton, Superdry, Tesla as well as thousands of upcoming and homegrown brands are embracing pop-ups as their preferred offline retail format. In India, pop-ups still remain largely an unorganized and unexplored form of retail.
The concept has been hailed as "Uberization of Retail" by Forbes, and the companies operating in this space describe themselves as "AirBnB of Retail"
Multiple publishers and retailing associations all over the world are taking note of this trend:
Forbes Article on the Rise of Pop Ups
Retail Gazette’s viewpoint on Pop Up Shops
Retails Uberization is here and its call Pop-Ups
Why Pop-up?:
Short-Term & Flexible – Don’t wish to set up a permanent shop? No annual leases and lengthy contracts Pop Up for as little as 1 day
Test Market – Launching a new product? Pop-Ups are a great way to get real time response
Brand Experience – Are you an eCommerce company? Pop-Ups give your customers a physical experience of your brand without heavy investment
Growing Sales – Looking for avenues for lead generation and increasing sales? Pop-Ups help you generate relevant and genuine leads
About PopUp72:
Pop Up 72 aims to be India’s largest online marketplace for renting short-term activation and retail spaces. We connect upcoming and established brand-owners to the right spaces, for creating amazing pop-up experiences and events.
Contact PopUp72 to plan your Pop-Up anywhere in India!
Let's create an amazing Pop-Up experience!