In an epoch of technological swing which is witnessing a major shift from traditional business approaches and channels, digitization across industries has been inevitable.

To give easy context for the particular category of “bookings”, in almost every vertical, bookings are now being done through online aggregators instead of conventional agents. OYO for hotels, co-working spaces and social event spaces, MakeMyTrip for flights and travel arrangements, Zomato and Swiggy for the restaurant/food industry, QDesq for office spaces, BookMyShow for Entertainment, Uber for Transportation amongst innumerable more.

Very similarly, PopUp72.com is aggregating promotional and short-term retail spaces across India, which can be discovered and booked by brands at the click of a button. More and more brands today prefer flexible and short-term promotional and retail opportunities instead of long-term commitments like leased stores. We believe that every venue with the right footfall for a brand, can be a potential flexi-retail / promotion channel.

Pop Up 72 is being built with the vision of offering a plug and play solution for promotions and short-term retail, which can be scaled up to hundreds of bookings a day across locations through a robust tech platform. It is a go-to platform for venue / space owners who can get their space listed for use by brands, thereby increasing its utilization and ultimately giving incremental revenue at no extra cost!

Riding on the concepts of “sharing economy” and “flexible space use” which have given birth to Co-Working, and Co-Living, Pop Up 72 aims to pioneer the concept of flexi-retail and flexi-promotion in India!

To know more, get in touch with us at info@popup72.com!