Pop-Ups are a great way to engage with your customers. It's one of the hottest trends in retail and activations globally, and that's because no amount of digital interaction beats an actual face to face conversation! Even eCommerce brands across the world are embracing the concept of Pop-Up Activations and Stores to provide their TG with a unique, albeit temporary physical brand experience.

So, let's decode the 3 top pop-up venue categories in India:

Selecting the right venue is the most crucial aspect of hosting your pop-up. Each venue category has a defined set of core target audience and footfall data, which can help you optimise your "Cost per Relevant Contact". Here's some insights into the top 3 venue categories covered by PopUp72.com:

Malls & Shopping Centers:
Definitely one of the most preferred pop-up venues in India, however go for malls only in case you want to go mass. Malls will give you an assured natural footfall which goes from 25000 people per weekend in a neighbourhood mall to up to 250000 people per weekend in a top mall in a metro city! Malls typically have two kinds of spaces - Main Atrium space, which is of course the most premium and always better to book in advance & Non-Atrium locations, which can be more cost-effective although at less prominent locations compared to main atriums. Get in Touch with PopUp72 to plan your Pop-Up at 100+ malls in India.

Recommended Duration - 1 Weekend for short-term awareness activity / 3-6 months on monthly rental basis for generating brand recall, enquiry generation and actual retail

Corporate Hubs:
Corporate Hubs have emerged as one of the fastest growing promotional venues in the last 5 years. Hundreds of brands want to target corporate professionals with identified companies and income groups. Like Malls, Corporate Hubs also offer an assured footfall which is known by the number of companies and number of employees working in a particular hub. Get in Touch with PopUp72 to explore 100+ corporate hubs in India.

Recommended Duration - 1-2 Weekdays

Residential Societies:
Activations at RWAs / Residential Societies have been popular since over a decade now. It's the low-cost option amongst the 3. Although the reach is much lower than a mall or corporate hub, Residential Societies provide a more intimate setting for your Pop-Up since people are in the relaxed and easy atmosphere of their own home. Possible Reach can be estimated by the number of flats in a society. Get in Touch with PopUp72 to book your space at Mass, Premium and Luxury Residential Societies at Delhi/NCR, Hyderabad, Bangalore, Mumbai and other top cities.

Recommended Duration - 1 day - Saturday or Sunday