Pop-Ups give brands a flexible and cost effective option to make their presence felt at places where they do not want to have permanent stores! In the last couple of years, a lot of luxury brands globally are embracing Pop-Ups as a preferred retail format to market and sell their products. Pop-up stores create noise around product launches, new collections or limited edition items.

Here are 5 amazing Pop-Up experiences by Luxury Brands:

1.    Louis Vuitton - Travelling Pop Up

Louis Vuitton in May 2018 launched a new series of traveling pop-up shops inspired by the idea of exotic islands and travel. Coinciding with the fashion house’s SS18 Men’s campaign, the program made its way from Miami to Los Angeles, Hawaii, and New York. For the pop-ups, a can’t-miss VW Bus had been revamped to mimic the tropical island theme behind Kim Jones’ inspirations, as the ride was on display outside of stores in Miami, LA and Honolulu.

2.    Prada - Silver Line

Prada recently installed a pop-up in the format of an imaginary railway station at the Garden Court of the Pacific Place shopping mall in Hong Kong, hosting a selection of women’s and men’s bags and accessories. ‘Prada Silver Line’ is an itinerant project, which Prada debuted in Macau last December, offering customers the chance to acquire a selection of exclusive products which are chosen for each leg of the journey. The installation covers a total area of about 147 square meters and is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity. The concept is a reconstruction of a portion of an ideal train in which the various target aesthetic themes are combined in a single design. The exterior is a metal shell reminiscent of the American Streamliners of the ‘30s and ‘50s. The interior features walls covered in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterizes Prada stores around the world since 1913.

3.    Johnnie Walker - JW House

The world’s #1 Scotch whisky launched The Johnnie Walker House, a series of pop-ups that feature a highball bar where guests can discover and enjoy the flavors and signature smoothness of Johnnie Walker in a laid-back and relaxed setting. There are six Johnnie Walker House locations outside of Scotland: four flagships in Beijing, Shanghai, Chengdu and Seoul; and two retail boutiques at Taoyuan International Airport (Taiwan) and Mumbai International Airport (India). Two further retail boutiques will open at Changi Airport (Singapore) and Schiphol Amsterdam Airport (Netherlands).

4.    Fendi - collaboration with artist Azuma Makoto

Fendi partnered with Selfridges in London for a two-week Flowerland exhibition to reveal their new Spring-Summer collection. Fendi collaborated with artist Azuma Makoto to create beautiful floral displays along with Fendi products decorated with 3-D motifs and two European exclusive styles. The best part about the pop-up shop was the entrance, featuring an Ape truck (the pint-sized three-wheeled Italian icon) decorated with flower motifs, original flower bouquets, and floral collars. A special takeaway that luxury brands should consider is creating something unique that can be purchased at the pop-up launch, allowing the consumer to feel special. 

5.    Kayne West - Pablo Pop Ups

Kayne West launched 21 pop-ups worldwide with the commercialisation business, Appear Here, to sell his Life of Pablo tour merchandise. This commercialisation campaign generated significant online awareness through millions of consumers sharing their experience through social media channels.