eCommerce is undoubtedly the biggest revolution of the century for the retail industry. eCommerce has enabled thousands of upcoming homegrown brands who couldn't afford physical retail stores, to sell online and grow rapidly.

Interestingly now, the biggest names in Internet and eCommerce are taking to the concept of Pop-Ups to deliver a physical brand experience and reach out to their customers in the real world.

Facebook recently tied up with Macy's to host Facebook Small Business Pop-Ups to promote e-tailers selling on Facebook

Amazon has already opened hundreds of Pop-Ups at malls and high streets globally to promote its products like Echo, Kindle and Fire Stick

The best way for e-tailers to bridge the gap between their online presence and committing to a permanent brick and mortar store is to pop-up, whether it be through an event to gain publicity or a store to engage directly with the public. A pop-up shop generates excitement and a sense of urgency in a way that establishing a permanent store cannot compete with. At the same time, Pop-Ups offer great flexibility as compared to permanent stores.

Pop-up events and stores are ideal for e-commerce brands because they help increase visibility, generate buzz about your brand and provide an experience that cannot be replicated in a permanent retail store or online. Due to this, they are the perfect way to reach a bigger potential customer base than you could with your online store alone and position yourself as a market leader.

Why should eCommerce brands Pop-up?:

·Get [temporarily] physical! - Short-Term & Flexible – Don’t wish to set up a permanent shop? No annual leases and lengthy contracts – Pop Up for as little as 1 day

·Test Market – Launching a new product? Pop-Ups are a great way to get real time response

·Brand Experience – Pop-Ups give your customers a physical experience of your brand without heavy investment

·Growing Sales – Pop-Ups help you generate relevant and genuine leads by opening an offline retail channel along with online sales